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Privacy Policy

Privacy Policy

Privacy Policy


AMG Sites. Ask Media Group LLC, (“AMG”), directly or indirectly operates a number of search and everyday useful content sites including Ask.com, Reference.com, Consumersearch.com, Smarter.com, Life123.com, Shop411.com, and many other sites (click here for more info about AMG). We understand that your privacy is important to you, and we are committed to being transparent about the information we collect and process upon your use of our websites. This Privacy Policy describes our practices concerning the personal information collected, processed and stored by AMG when you visit and use websites operated by AMG (“Sites”). If you are accessing the Ask.com site via a browser extension, toolbar or other application you install, you are using a service offered by AMG’s affiliated business Ask Applications and this privacy policy is applicable.
California Based Business. AMG operates the Sites from California in the United States of America and, regardless of your place of residence or access location, your use of the Sites is governed by the laws of the State of California. Users who access or use the Sites from other locations consent to the transfer and processing of their data in the United States of America and any other jurisdiction throughout the world. This Privacy Policy is provided in English. Translations to certain other languages may be available and can be requested by contacting us here.
User Consent and Age Requirement. By using the Sites, you consent to our collection and use of your information as described in this Privacy Policy. Information about our use of cookies and how you can change your cookie settings can be found here. Our Sites are intended for general audiences over the age of 16 years old. We do not knowingly collect information from children under the age of 16 years old. We may promote certain content to a younger audience for certain sites in the United States. IF YOU ARE NOT AT LEAST 13 YEARS OLD IN THE UNITED STATES OR 16 YEARS OLD IN OTHER COUNTRIES, DO NOT USE THE SERVICES.

2) Information We Collect, How We Use It, and How and Why We Share It

This section will serve as the notice at the collection as provided in Section 1798.100(b) of the California Consumer Privacy Act.
Access to web search results or other general content on our Sites does not require you to create an account. You can visit and use our Sites without providing us any identification (e.g., name, date of birth), contact (e.g., email address, phone number) and/or account (username and password) information.

3) More Details On Information Collected, Purpose of and Basis for Collection
Technical information. As you interact with the Sites, we may collect additional technical information via automated means:
  1. Information about your computer or mobile device such as type of device, mobile device ID number, screen resolution, web browser information and operating system or platform
  2. Your browser preferences and settings (time zone, language, etc.)
  3. Internet provider or mobile service provider name
This information is also tied to your Browser ID.
Aggregated user information. We routinely aggregate the personal information of all of our users into user usage statistics for our Sites. With this aggregation, your personal data is mixed with other user data and becomes de-identified. We are not able to identify or re-identify you or any particular user. We do not treat de-identified data or aggregate consumer information as personal information and we reserve the right to convert, or permit others to convert, your personal information into deidentified data or aggregate consumer information. Sharing de-identified aggregate data with third parties does not constitute a sale or transfer of personal information.
Legal basis for collection. We collect and use your personal information on the grounds of the legal basis described below:
  1. Provide our services: we process your personal information to provide our web search and content services. This is so we can comply with our contractual obligations to you.
  2. Improving our services: we analyze information about how you use our Sites to provide an improved experience for our users, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Sites and improve them.
  3. Compensating our partners: we process your personal information for purposes of calculating compensation to be paid to our third party product/service providers and distributors and to analyze usage across products, services and distribution partner/channel. It is in our legitimate interest to appropriately determine amounts to be paid to our partners and inform our product roadmap and distribution strategy.
  4. Communicating with you: we may use your personal information when we communicate with you, for example if we are providing information about changes to the terms and conditions or if you contact us with questions. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Sites and services.
  5. Marketing: we may use your personal information to deliver relevant advertisements to you to promote our Sites, and measure the effectiveness of our marketing campaigns. It is in our legitimate interest to analyze the interests of our users to craft more relevant advertising messages and inform our marketing strategy. We may use automated decision-making to deliver tailored advertisements based on your personal information. In most cases, we use cookies and trackers placed on your browsers by our marketing network partners, such as Facebook.
  6. Exercising our rights: we may use your personal information to exercise our legal rights where it is necessary to do so; for example, to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law or our Terms of Service.
  7. Complying with our obligations: we may process your personal information to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, where this is explicitly required by law, such as responding to your request for data access or deletion.
  8. Customizing your experience, including ads: when you use the Sites, we may use information about your use of the Sites (queries you submitted, content you viewed) to customize your experience, such as by providing personalized elements and showing you content based on your recent interests. We may use automated decision-making for these activities. Upon your affirmative consent or request, we may use your browser information to send you notifications about content on our site via your browser. As required by applicable data protection and privacy laws, we will obtain your consent for these activities or enable you to opt out of these activities.
Third party links. The Sites include many links to third-party websites, services, widgets, ads, and other services. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices.

4) Additional information about Sharing with Third Parties
In addition to the sharing described in the chart above, we share your information with third parties for the purposes described below:
  1. Group Companies: We share de-identified search query data with Ask Applications to help them improve their products and services.
  2. Fraud prevention: we may disclose your information to third parties when we believe disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, our users, or others.
  3. Law enforcement purposes and public safety: if requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, we may disclose any information we have about our users. We may disclose information collected about you in order to exercise or protect legal rights or defend against legal claims. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
  4. Sale or merger of our business: we may transfer your information to a third party if we or any of our affiliates are involved in a corporate restructuring (e.g., a sale, merger, or other transfer of assets).

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